We are the creative advertising agency for the biggest and most exciting companies both locally and internationally.
Since our doors first swung open in 1996, we have immersed ourselves all things brand, product and service. Our areas of expertise range from conceptualising the mechanics behind a campaign to creating powerful look and feel ad execution of the communication across all the relevant media platforms.
For us knowledge is power, and we like to know it all. We are passionate about gaining a true understanding of the brands we work with and what makes a brand tick. Critically, we get to know where a brand fits and where it doesn’t, who purchases the brand and who doesn’t, which channels are working for a brand and the character traits of that channel. We like to know a brand, warts and all.
Rising as the owner of his metalwork business with big dreams, the rebellious art student Vik found his calling in advertising and carved a path through relentless dedication and networking, turned bold ideas, and countless late nights into refined campaigns. Every challenge honed his vision and strategic leadership, ensuring bold campaigns were financially sustainable while driving the agency’s growth and stability. Now at the helm of a beloved agency with an industrious reputation, he is leaving a legacy of innovation and inspiration.
Beginning his career in the film industry, Richard made a name for himself as the man that could get the job done. The advantage of being detail-focused as well as creative and with incredible vision, it was a seamless move to joining his father’s advertising agency and then eventually striking out on his own. Once his agency became successful, Richard had his eye on new projects and invited Vik to join him in the running of Creative Workshop. Most advice goes against best mates joining forces and working together, but for Vik & Richard, it’s been a power move as each partner brings their own talent, personality and passion for the industry.
We go to great lengths to understand the brand, audience, and market trends to generate innovative, long-term ideas that align with strategic goals. As with all concepts it takes brainstorming, testing, and refining ideas through partner collaboration and creative exploration to ensure they are both impactful and feasible across multiple platforms.
Developing big ideas for new clients starts with us understanding the brand’s unique identity, audience, and market context to uncover fresh insights. From there, we creatively brainstorm and strategise, leading to bold, innovative concepts that captivate attention and deliver long-term impact.
We immerse ourselves in the client’s brand, goals, and target audience, to generate bold, innovative concepts that address key challenges and align with the overall campaign objectives.
Our strategy department is made of specialists capable of crafting and effective marketing execution to assist brand growth, recognition
and awareness.
Our creative department features trend-setting artists and creative thinkers. Each a master of their own craft but all flexible and versatile enough to meet your design needs.
Behind every successful campaign is a great concept backed by great visuals. Our team of design gurus are masters of their own graphic universe with skill sets ranging from photoshop through to animation and everything else in between.
A pretty picture is one thing, however where and how you display the pretty picture is quite another. We are great believers in making use of all the media platforms available to us, and unlike some not necessarily all at the same time! We cut out teeth on print, fine-tuned our hearing with radio and made use of our 20/20 with TV, but the new millennium saw the rise of digital media and we are firmly aboard that rocket ship. We have all the bases covered.
In a nutshell, Creative Workshop is a full service agency and as the name suggests we are both creative and functional. We have a strong work ethic, sharp minds and love for life.
We scamp out creative concepts and designs to represent brands and strategize and execute campaigns to reach and engage target audiences.
From concept to campaign, we design and create visually appealing in-store displays to attract customers. We develop strategies to enhance the shopping experience and drive sales.
We have created distinctive branding and packaging designs that represent a product’s identity and ensure the designs appeal to target customers and stand out on the shelf.
We develop unique structural designs to ensure products are functional, safe, and visually appealing and collaborate with manufacturers to bring these designs to life, ensuring quality and efficiency in production.
We develop and execute strategies to activate campaigns through events or experiences that engage audiences and oversee the installation of promotional materials to ensure effective brand presence and impact.
We focus our efforts to boost the online presence and engage customers and optimise websites and content for SEO to improve search rankings and drive organic traffic.
